product development

E-Commerce

Founder + creative director of Gina Marie® LLC apparel and accessories.

Business operations, logistics

Intellectual Property USPTO process and completion for class 25 & 42, service and product for apparel design

Communicating business vision & strategy, standards and policies, brand transparency, socially responsible and sustainable development goals

Structure and systems development

Copywriting : polished writing skills, proper headline creation, cognizant of user experience, competent in cross discipline, awareness of market

Copy, design, upload, merchandising of all products, web pages, editorials, newsletters

Establish, curate, update social media: IG @House_GinaMarie & @Grasmarkmenswear & Facebook @HouseOfGinaMarie

Copywriting for look books, line sheets, videos

Internship coordinator and lead. “Vietnam sample making and production” for the U of Minnesota and “Business of Fashion” for Lim College

Wholesale & consignment vendor outreach & follow through

Sketches, sourcing, prototype development.
Market research on trends, fabrics, visuals, techniques.  
Develop & meet with cut + sew team on specialty custom pieces. 

Women's wear & leather accessories. 
Minneapolis / St. Paul 2016
Photography curtesy of @paulwheatthins

Women's wear & leather accessories. 
Minneapolis / St. Paul 2016
Photography curtesy of @2ndtruth

Women's wear & leather accessories. 
Minneapolis 2016
Photography curtesy of @LydiaToll

GinaMarie and GräsMark sample online sample sale.
Minneapolis, Seattle, USA. 2014 - current.
Photo shoot production management.
Copy and upload of all products, photos to Shopify, Woo Commerce. 
Photography curtesy of @LaurenKrysti, @xtmarie
 

Horseshoe Boutique. Seattle, WA. 2012-2013
E-commerce systems development.
Copy of all products.
Assistant to photographer, wardrobe stylist.

Design, sourcing & production.

Product organization and process refinement.

Concept, design and branding men’s and women’s RTW line.

Sketch new styles based on seasonal concept, update core bodies. 

Market research to identify new trends, visuals, fabric, techniques.

Create and maintain design cards, line sheets.

Develop and build shoe, handbag & additional accessory product ideas. 

Create and oversee execution of samples for SS, FW holiday, capsule collections for globally sourced fabric and prints.

Flat sketches, technical packages.

Minneapolis / St. Paul, MN

Expert in creating mood, decks, call sheets.

Set seasonal theme, color, print, layout direction.

Develop concept boards, cast models, style and select photos for product shots & editorials.

Catalogue & campaign with separates, dresses, swimwear, suiting : in woven's, knits, leather goods, apparel, bags and footwear for FW18, SS18, FW17, SS17, FW16, SS16, Holiday 15, FW15, Resort 15, Spring 15. 

Advanced product release preparation & time management : ensure deadlines are met for seasonal look books & videos for buyers before market and retail release.

Scout and manage graphic designers, web developers, image retouchers : for logo, color story, event graphic thematics, storytelling thematics, lookbook, lookbook video, linesheet, order sheet, custom form, web page.

Lead layout and video design and provide retouching requests & comments.

Analyze customer engagement & campaign performance.

Three Rivers Collection : Spring Summer 2017
Photography by Lauren Krysti
Videography by Kylee & Christian Creative
Set Director, Ashley Mary.
Producer, Gina Moorhead
Models Raina Ellison & Jovan Turner
Make Up by Lady Vamp Artistry
Hair by Sarah Navratil
Millinery, Hat Make
Metalsmith, NEAL & Jill Renae
Kicks by Greenwich Vintage
Location, Black and White Studio MN
Graphic Designer, Thin Gorilla
PA's, Mikaela Youngblood, Sydney Moustakis, Marina Qualey, Zeina Zeidan

Photography by Lauren Krysti
Digital Retouching by Hunny
 

Write contractual agreements for photoshoots, events.

Manage industry timeline in comparison to local shows for best product marketing outreach.

Secure PR, orchestrate special events, direct community based pop-up shops.

Events & Shows :
FashionWeekMN : Gray Matter Series, #TheShoot (Minneapolis)
Small Business Saturday Nite by American Express *co- producer (Minneapolis)
Fashion Revolution (Minneapolis)
Runway to Freedom (Seattle)
Independent Designer Runway Show (Bellevue)
BESPEAK *co-producer (Minneapolis)
Fashion Group International *co-producer (Minneapolis)
Seamless in Seattle presented by Seattle Magazine and Vitamin Water (Seattle)
*Vitamin Water Challenge winner
UnZipped *co-producer (Seattle)

3M Wall hanging Command Strips.  On set with Zeus Jones, Ashley Mary and Capture Studios to innovate, transform and grow the 3M business impact through "strategic design, creative and empathy expertise."

Set Styist Mickie Clark
Art Director Kelly Kegans
Photographer Lauren Krysti

Beauty shoot with photographer Lauren Krysti
Beauty by Fatima Olive
Model Elle Williams
Wardrobe Gina Moorhead
Location, Black and White Studio MN

Photographer Lauren Krysti
Art director Melanie Haroldson
Beauty by Fatima Olive
Model Elli Anna Marlene
Wardrobe Gina Moorhead
Location, Black and White Studio MN

Photographer Lauren Krysti
Art director Anna Lee
Wardrobe styling Gina Moorhead
Location, Black and White Studio MN

Requirements: Hand tailored, floor-length + train or trail, seam at waist, sleeves, plunging neckline, fully lined, completion in 30 days, completion alone